Ganiu Lapido

Biography

Ganiu is a member of the Beat’s Talent Marketing team, where he leads talent management and partnerships across sports and entertainment. Previously, he held sports partnership roles with the Brooklyn Nets, the Los Angeles Rams, and the NBA league office.

Sessions

1. The Beats Blueprint: Building the World Around the Product Presented by Apple

   Wed, Nov 4, 1:00 PM – 2:00 PM CT

   Track Future of Marketing

   Twenty years ago, Beats changed the way the world thinks about sound, and it's kept the culture on speaker ever since. In this session, members of Beats' brand and sports marketing team pull back the curtain on the strategy behind two decades of staying power — from bold campaigns and iconic talent partnerships to the custom drops that turn products into cultural moments. Hear how Beats builds worlds around every launch, transforms "everyday" categories into cultural statements, and partners with talent to tell stories audiences can't get anywhere else. Whether you're building a brand, a following, or a legacy, this conversation is your blueprint for staying relevant without losing who you are.