BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AfroTech Conference//Schedule//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:9ea8f73c-49a3-4b05-b08c-e930a02c8f29@afrotechconference.com
DTSTAMP:20261027T180239Z
DTSTART:20261104T190000Z
DTEND:20261104T200000Z
SUMMARY:The Beats Blueprint: Building the World Around the Product Presented by Apple
DESCRIPTION:Twenty years ago\, Beats changed the way the world thinks about sound\, and it's kept the culture on speaker ever since. In this session\, members of Beats' brand and sports marketing team pull back the curtain on the strategy behind two decades of staying power — from bold campaigns and iconic talent partnerships to the custom drops that turn products into cultural moments. Hear how Beats builds worlds around every launch\, transforms "everyday" categories into cultural statements\, and partners with talent to tell stories audiences can't get anywhere else. Whether you're building a brand\, a following\, or a legacy\, this conversation is your blueprint for staying relevant without losing who you are.\n\nSession ID: 9ea8f73c-49a3-4b05-b08c-e930a02c8f29\n\nhttps://afrotechconference.com/schedule#session-9ea8f73c-49a3-4b05-b08c-e930a02c8f29
LOCATION:Grand Ballroom C
URL:https://afrotechconference.com/schedule#session-9ea8f73c-49a3-4b05-b08c-e930a02c8f29
X-WR-TIMEZONE:America/Chicago
END:VEVENT
END:VCALENDAR